The Context: Toyota was celebrating 10 consecutive years as the Hispanics' most beloved brand in the US. The Insight: For Hispanics, their Toyotas are almost part of the family; therefore, they name them. The Idea: By simply logging in to the campaign website and uploading a pic with the story behind the name, people could get a beautiful, shiny badge with the name of their car.
If you are going to improve your score, then logic has it that you must understand what your score is and how it works. Without this information, you won't be able to very effectively improve your score because you won't understand how the things you do in daily life affect your score. Studies have shown, for example, that smokers tend to be more prone to serious illnesses and so require more medical attention.