Another form of digital marketing will be through the e-commerce store for Brusheaze. Consumers want products to fit their own needs and tastes;They require customization (Mintel, 2016). Therefore, another possible promotion would be to allow customers who purchase products on the e-commerce site to fully customise the product, with colours, patterns, shape and even initials. Additionally, if bought directly from Brusheaze online, they can replace it for free if they return the original.
I am using this pin in order to represent repetition in the marketplace. Repetition is used in marketing in order to put the associations into consumer's minds to help with brand loyalty and things of that nature. This topic is discussed in chapter 3 when discussing behavioral learning theories.
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