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Louis Chevrolet is in the white coat; Billy Durant is at the far right of the spectators (wearing a derby); and Durant’s son Cliff is at the wheel of a 1912 Chevrolet Classic Six Touring, with his wife seated next to him.

La marque américaine GMC fut fondée en 1912 par Max Grabowsky à Detroit, dans le Michigan, société mère : General Motors Company.

The first Chevrolet automobile produced in Detroit, 1912. Louis Chevrolet, standing w/o hat. W.C. Durant, standing, with derby hat at the right end of the group. Cliff Durant (W.C.'s son) at the wheel, his wife in the passenger seat. Folder "Photographs, Automobiles and related." Box 15, Frank Angelo papers.