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If you’re a young freshly launched type foundry, how do you go about demonstrating to the rest of the world how fun and cool you are? A Tumblr showing off your wares in situ is a good start, as French foundry Lift Type has learned. Their blog hosts a smattering of bright, flashy GIFs, mocked up posters, scans of printed specimens and playful headers, and it’s an irresistible invite to get involved with what they’re offering.

Naive Font Pack

Naïve is a serif handwritten font designed by Fanny Coulez and Julien Saurin from the french foundry La Goupil Paris. The three weights of this new parisian typography can be enhanced with

Fancy Antique Display; uppercase display font inspired by French decorative alphabets from the 1940s and 50s; The Infamous Foundry

Marle is a bespoke typeface designed with the intention of being used for editorial purposes such as magazines and posters.Taking its inspiration from French Di

Character specimens by foundry Deberny & Peignot. Source: Museum of Printing and Graphic Communication, Lyon, France