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Founded in 2009 by John Park, Natural Selection takes inspiration in its name from Charles Darwin’s book ‘Origin of Species by way of Natural Selection'. Originally starting as a denim brand using only Japanese selvage, the London-based ready to wear label marries modern silhouettes and finishing techniques. In 2014 a Ready-to-wear line was introduced. Their

Founded in 2009 by John Park, Natural Selection takes inspiration in its name from Charles Darwin’s book ‘Origin of Species by way of Natural Selection'. Originally starting as a denim brand using only Japanese selvage, the London-based ready to wear label marries modern silhouettes and finishing techniques. In 2014 a Ready-to-wear line was introduced. Their

Shot of the shopfront taken over Easter weekend by @andrerhenriques

Shot of the shopfront taken over Easter weekend by @andrerhenriques

Beautiful Places...Alexander Hall of the Winter Palace, St Petersburg, Russia, photo via Midnight in Europe.

Beautiful Places...Alexander Hall of the Winter Palace, St Petersburg, Russia, photo via Midnight in Europe.

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