Chapter 39 talked about a strategy that companies use to sell their products. They make it seem as if the consumer is getting a good deal in order to sell their product. In this case, Seattle's Best Coffee is saying that if you buy a sandwich and drink, you get another sandwich free. The offer is only for October, too. They have put the pressure on the consumer in order to make you think that you need to take advantage of this deal while it is still available, bringing the company a profit.