Brand archetypes are a powerful tool to develop a brand that appeals to your ideal client's heart and gut. So which brand archetype are you? Brand identity, brand inspiration, brand archetypes, brand strategy, brand planning
White October – corporate identity. The mark, intended to be both flexible and playful, is derived from an isometric grid which forms the letter ‘W’. This structure allows for limitless variations of the logo – sometimes bright and vibrant, at other times retained and monochromatic.