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"Colleagues in Care" was an existing publication brand from the University of Michigan Health System, who came to us, looking for a design overhaul. This was one of several new brand treatments that we presented, but in this one, they felt, the existing brand seemed too minor an element, compared with the new "c.i.c." device. They opted for a treatment that favored the words over the abbreviation.

"Colleagues in Care" was an existing publication brand from the University of Michigan Health System, who came to us, looking for a design overhaul. This was one of several new brand treatments that we presented, but in this one, they felt, the existing brand seemed too minor an element, compared with the new "c.i.c." device. They opted for a treatment that favored the words over the abbreviation.

We went through a number of brand designs for The Association of Pool & Spa Professionals' magazine. In the end, they elected to keep their existing brand (AQ; check it out on the "New in 2012" board). This was one of our favorites of the unused group.

We went through a number of brand designs for The Association of Pool & Spa Professionals' magazine. In the end, they elected to keep their existing brand (AQ; check it out on the "New in 2012" board). This was one of our favorites of the unused group.

An awesome photo from Bryan Niven, but no sale with the client, who felt the treatment was too frivolous. Those are actual bank employees in the shot, not models.

An awesome photo from Bryan Niven, but no sale with the client, who felt the treatment was too frivolous. Those are actual bank employees in the shot, not models.

Rejected branding for a healthcare magazine. The client decided that they wanted to incorporate their name into the branding, so we had to think again.

Rejected branding for a healthcare magazine. The client decided that they wanted to incorporate their name into the branding, so we had to think again.

As the branding for the official publication of the Enlisted Association of the National Guard of the United States was being developed, the plan was to polybag each issue. In the end, it proved too expensive, and this vertical treatment was scrapped in favor of a horizontal brand that left room for a mailing panel.

As the branding for the official publication of the Enlisted Association of the National Guard of the United States was being developed, the plan was to polybag each issue. In the end, it proved too expensive, and this vertical treatment was scrapped in favor of a horizontal brand that left room for a mailing panel.

A cover and feature treatment for a story about states' promotions of sustainability initiatives. The story was killed. It was not sustainable.

A cover and feature treatment for a story about states' promotions of sustainability initiatives. The story was killed. It was not sustainable.

A proposed brand treatment for a new magazine by the Interlocking Concrete Pavement Institute. The client felt that "Segments" didn't cover enough segments of their industry and went with "Interlock Design."

A proposed brand treatment for a new magazine by the Interlocking Concrete Pavement Institute. The client felt that "Segments" didn't cover enough segments of their industry and went with "Interlock Design."

A proposed brand treatment for the relaunch of the publication of the United States Geospatial Intelligence Foundation. No one really disliked the brand but, ultimately, the name "Trajectory" covered a wider terrain and was selected.

A proposed brand treatment for the relaunch of the publication of the United States Geospatial Intelligence Foundation. No one really disliked the brand but, ultimately, the name "Trajectory" covered a wider terrain and was selected.

Rejected cover for Valuation magazine, from the Appraisal Institute. This one didn't get very far before it was determined that the main character looked a little too young.

Rejected cover for Valuation magazine, from the Appraisal Institute. This one didn't get very far before it was determined that the main character looked a little too young.

One of a dozen rebranding ideas for Inova Health System's magazine. The redesign coincided with a corporate rebranding on their part, so the more direct name "Inova Magazine" was chosen. But "Innovations" survived as a department name.

One of a dozen rebranding ideas for Inova Health System's magazine. The redesign coincided with a corporate rebranding on their part, so the more direct name "Inova Magazine" was chosen. But "Innovations" survived as a department name.

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