I HAVE seen the future and it is digital, says Iain Valentine. On the eve of my chairmanship of the Marketing Society’s Digital Day tomorrow, I’m compelled to consider some of the topics and questions that will be raised at this gathering of minds. We will be bringing together some of the leading Scottish and global digital companies to share best practice and the latest trends, topics and thinking.
If I’m lucky, the family will accept the news that, in a time when we can separate conjoined twins and reattach severed limbs, people still wear out and die of old age. If I’m lucky, the family will recognize that their loved one’s life is nearing its end.