This is just a variation of different ways you can use packaging and bags in particular to advertise you product or a message. I found them quite amusing and just simplistic. I find it a great way to advertise through promotional ways.
$ ♥ Reputation: What is Online Reputation Management? In a nutshell, online reputation management, or ORM as it’s known, is the practice of making people and businesses look their best on the Internet. To accomplish that, people need to control their online search results because they frequently contain inaccurate, misleading or outdated material which can adversely influence how web searchers view them.