In Fascinate, Sally Hogshead introduces readers to the seven universal fascination triggers: lust, mystique, alarm, prestige, power, vice, and trust. Exploring research from behavioral and social studies, historical precedents, neurobiology, evolutionary anthropology, and feedback from thousands of consumers, Hogshead explains what fascinates people and why and shows marketers how to apply this valuable knowledge to their own brand campaigns.
"Accountability is ALWAYS a matter of self-accountability, not accountability to others. Lack of awareness and understanding about this fundamental truth is the most critical obstacle to becoming more accountable and creating greater accountability in your organization, team and personal life." ~#JeffNischwitz in #Unmask