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Ken Roberts' Book "Staying Power" back cover. ORDER HERE --->

This is the commercially available front cover of the book The Master Attractor. Check out Amazon, Barnes & Noble and other fine booksellers for prices.

In Fascinate, Sally Hogshead introduces readers to the seven universal fascination triggers: lust, mystique, alarm, prestige, power, vice, and trust. Exploring research from behavioral and social studies, historical precedents, neurobiology, evolutionary anthropology, and feedback from thousands of consumers, Hogshead explains what fascinates people and why and shows marketers how to apply this valuable knowledge to their own brand campaigns.

The Blissful Bookworms is a virtual book club that works around your schedule! Stop by and vote for December's book and join our Facebook group!

× Marie Antoinette's private library. Bibliothèque de Marie-Antoinette by Ganymede2009 (Claude Rozier), via Flickr / #interior #france

"Accountability is ALWAYS a matter of self-accountability, not accountability to others. Lack of awareness and understanding about this fundamental truth is the most critical obstacle to becoming more accountable and creating greater accountability in your organization, team and personal life." ~#JeffNischwitz in #Unmask