A recent Buzzsumo study has us rethinking how flywheel marketing works. In today's Whiteboard Friday, Rand explains what we got wrong about social shares, and a better way to describe that piece of the flywheel.
From where to how to when, there are a number of erroneous claims about link building floating around the SEO world. In today's Whiteboard Friday, Rand sets the record straight on 8 of the more common claims he's noticed lately.
Perfect your agency pitch: tips from an in-house marketer
How to avoid an outbound link penalty from Google We've all heard of unnatural link penalties from having a spammy backlink profile, but columnist Tony Edward notes that your site's outbound links need to be monitored as well. Read More:
On Wednesday, May 18th the SEJ Think Tank was joined by Colby Stream of Page One Power for a sponsored webinar about the foundations of building a successful link building campaign. Colby’s presentation was followed up with a solid 30-minute Q&A session where webinar attendees were able to pick his brain about a variety of link building strategies.
The Outreacher: Building Links With Social Skills & Science