Million dollar question is: how do we market what most would traditionally consider boring? And when I say boring, I say “boring” because I really believe that no topic is truly boring, especially to the people who need that particular product or service. To them the products and services they have an immediate need for are not boring in the least.
Without content there is no inbound marketing. Joe Chernov of Hubspot said it well: “I believe content marketing is a subset of inbound marketing, but like the Arc Reactor to Iron Man, there is no inbound without content. Content is inbound’s lifeblood.”