Glastonbury Festival Poster; This is one of my favourite designs I have found, the use of text to create colour and design in the poster really works and stands out. This poster looks very modern by the use of heavy, bold text and thin text.
Take the opposite approach for a surprising take on words. Use white space and design around it for maximum appeal. This could be used with any color scheme and might be fun to do a time lapse of someone drawing around the words being advertised.