Ginocomfort, a Russian feminine hygiene line, was redesigned to strengthen its positioning. As part of the redesign, Vertex pharmaceutical briefed : OTVETDESIGN to shift the brand to focus on discretion.
Dow Design's design project for Wild Bounty, a New Zealand owned health and beauty business which recently launched, opening their first flagship retail store in Hong Kong. The project incorporated brand design, packaging and retail design as well as consumer touchpoints. Wild Bounty's brand and packaging design communicates the clean New Zealand environment, the source of Wild Bounty's healthy natural ingredients.