Branding // Claridge's Hotel. London-based branding and graphic design studio Construct designed this graceful brand identity for Claridge’s Hotel. The new design conveys a touch of Art Deco and timeless glamour. Claridge’s crest has been revised and a new sophisticated typeface has been used for the logotype to emphasize the hotel’s elegance. Construct have already created more than 200 different products for the hotel.
SECONDARY RESEARCH: A rectangular cardboard box (the image show three boxes with differing dimensions), surface text and images have been printed on the box itself, with the addition of an orange sleeve printed with the branding of the company.