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Author’s note: I am cold and tired of winter. This post is particularly cranky Social recruiting has been around for quite some time. In fact, I remember developing my first social recruiting strategy about 9 years ago and it involved MySpace (hello, dating myself!). And sadly, not much has changed

For small and medium-sized businesses, the prospect of developing a comprehensive social media strategy is overwhelming. Which networks should you use? How do you keep up with conversations and engage your audience across half a dozen platforms? How often should you post updates? By following a few

It probably seemed like a good idea at the time. Three years ago, LinkedIn desperately needed to give users a reason to come back more often than when their resumes needed to be updated. It lacked the kind of lightweight, fast social interactions which make personal networks like Facebook, Twitter a

With access to tools that track metrics marketers didn’t even know about 10 years ago, social media managers are challenged to constantly boost numbers as they build brand influence. Easier said than done, right? At the end of the day, it’s up to your audience to interact with you. But there are cer

Social calendars are a fairly new concept to many marketers and honestly most people ignore them entirely. However with Buffer announcing their own version, we decided now was as good of a time as any to help marketers understand best practices for optimizing their scheduled posts. This was written

As social media continue to grow at an exponential rate, so too does the number of “social media experts.” We see new social media job titles popup every single day, and job descriptions combining and confusing social media marketers with PR professionals, SEOs, writers, editors, and so on. This tre