1909 Honus Wagner Cover and Coca Cola Ad Magazine. This July 18, 1909 copy of the Denver Republican Sunday Magazine has a wonderful image of Pittsburgh Pirate star Honus Wagner at bat on the cover and a full page Coca Cola ad on the back cover.
This is the cover of the first issue of Sports Illustrated. Starting around the same time as television, this magazine filled a niche audience to stay relevant. The fact that it would grow to a monthly circulation of 3.2 million by 2010, shows how magazines influenced a culture obsessed with sports.