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IMC is easier said than done. Marketers face specific challenges when developing and implementing integrated marketing plans, according to a survey The World Federation of Advertisers conducted in association with Naked Communications among its membership - multinational companies that collectively spend about 32 bln dollar on marketing annually. The study identifies areas that are potential barriers to effective IMC, including establishing the right KPI’s, ROI and C-Level Buy-In. #IMC

IMC is easier said than done. Marketers face specific challenges when developing and implementing integrated marketing plans, according to a survey The World Federation of Advertisers conducted in association with Naked Communications among its membership - multinational companies that collectively spend about 32 bln dollar on marketing annually. The study identifies areas that are potential barriers to effective IMC, including establishing the right KPI’s, ROI and C-Level Buy-In. #IMC