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Surface level "vanity metrics" such as Likes and Followers matter, but it is often other metrics that guide us toward social media success.

Surface level "vanity metrics" such as Likes and Followers matter, but it is often other metrics that guide us toward social media success.

How to Execute on the Sparse But Paid Facebook Approach - Social Media Marketing

How to Execute on the Sparse But Paid Facebook Approach - Social Media Marketing

A very interesting approach to Facebook by beauty brand, Moroccanoil. L2 calls their strategy “sparse but paid.” I call it worthy of consideration.

A very interesting approach to Facebook by beauty brand, Moroccanoil. L2 calls their strategy “sparse but paid.” I call it worthy of consideration.

Lackluster customer service cultures create situations where companies must use social media to publicly address complaints and feedback that probably could’ve been handled privately.

Lackluster customer service cultures create situations where companies must use social media to publicly address complaints and feedback that probably could’ve been handled privately.

Thoughts about Landscape & Portrait Images on Instagram — Watch Social Media

Thoughts about Landscape & Portrait Images on Instagram — Watch Social Media

Instagram has made some incredible updates for business lately, but...there is still one feature, already available on Facebook, that we would LOVE to see!

Instagram has made some incredible updates for business lately, but...there is still one feature, already available on Facebook, that we would LOVE to see!

Using this method, I grew the Facebook audience of an established page by over 37% last month.

Using this method, I grew the Facebook audience of an established page by over 37% last month.

Business Growth Strategy: How To Dramatically Improve Your Customer Acquisition - #infographic

SEO, Social Media, Email, Influencer Marketing: 7 Ways To Dramatically Improve Your Customer Acquisition - #infographic

You cannot read an article about social media today that doesn’t mention algorithms. Proponents say that they’re a much-needed tool to cut through the noise and serve us what we want. However, no advances in tech come without drawbacks.

You cannot read an article about social media today that doesn’t mention algorithms. Proponents say that they’re a much-needed tool to cut through the noise and serve us what we want. However, no advances in tech come without drawbacks.

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