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Budgets for digital marketing are, on the whole, climbing in the insurance sector. This chart shows the size of digital marketing budgets for Accenture survey respondents in 2014.

Budgets for digital marketing are, on the whole, climbing in the insurance sector. This chart shows the size of digital marketing budgets for Accenture survey respondents in 2014.

In a recent Accenture survey, insurance marketers rated the effectiveness of their organization’s use of marketing channels.

In a recent Accenture survey, insurance marketers rated the effectiveness of their organization’s use of marketing channels.

Insurance marketers see a lack of critical tools and technologies as a barrier to success across the areas of customer analytics, the customer experience, digital orientation and marketing operations.

Insurance marketers see a lack of critical tools and technologies as a barrier to success across the areas of customer analytics, the customer experience, digital orientation and marketing operations.

A recent Accenture survey identified which marketing strategy issues were important to high-growth insurers and compared them to the issues seen as important to low-growth insurers.

A recent Accenture survey identified which marketing strategy issues were important to high-growth insurers and compared them to the issues seen as important to low-growth insurers.

High-growth insurers find it easier than low-growth insurers to succeed in key areas of digital marketing—but only a minority are comfortable in these areas.

High-growth insurers find it easier than low-growth insurers to succeed in key areas of digital marketing—but only a minority are comfortable in these areas.

In a recent Accenture survey, respondents rated the importance of customer experience for their organization.

In a recent Accenture survey, respondents rated the importance of customer experience for their organization.

More than four out of five respondents to Accenture’s survey believe that marketing will undergo fundamental change over the next five years. This chart shows which areas are most likely to change.

More than four out of five respondents to Accenture’s survey believe that marketing will undergo fundamental change over the next five years. This chart shows which areas are most likely to change.

Why is it that 74 percent of insurance marketers say it’s essential or very important to deliver an effective customer experience, yet only 64 percent think they’re doing a good job?

Why is it that 74 percent of insurance marketers say it’s essential or very important to deliver an effective customer experience, yet only 64 percent think they’re doing a good job?

Only 39 percent of insurance marketers’ are satisfied with the performance of their analytics capabilities. Is it better to use internal or external resources to address the analytics talent gap?

Only 39 percent of insurance marketers’ are satisfied with the performance of their analytics capabilities. Is it better to use internal or external resources to address the analytics talent gap?

Some 35 percent of C-suite executives say the CEO is responsible for digital innovation, but only 1 percent believe the CMO should play a role. How can CMOs take advantage of digital channels?

Some 35 percent of C-suite executives say the CEO is responsible for digital innovation, but only 1 percent believe the CMO should play a role. How can CMOs take advantage of digital channels?

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