Examples of online advertising include contextual ads that appear on search engine results pages, banner ads, in text ads, Rich Media Ads, Social network advertising, online classified advertising, advertising networks and e-mail marketing, including e-mail spam.
When it comes to social network advertising, 60 percent of respondents use ad rotation, but only 35 percent of large social media advertisers use granular audience targeting. Most of those who do use audience targeting use basic criteria like demographic targeting. Fewer than one-quarter use tools to either manage their bids or creative. http://mklnd.com/12uV07o