Great Web Design? So what makes a great web design? http://www.comptonsocial.com/web-design/ A great website needs to make the right impression as soon as you load it up. This means it should look highly professional, modern, eye catching and crisp and should feature high resolution images and an intuitive layout. At the same time, it should be effective in immediately communicating what your website is about, who it’s aimed at and what you’re selling if you’re a business.