MAPY VILLAUDY- Ice Cream, Ice Cream - Session 1 Part 2- In this fascinating integrated case study from the Canadian Diabetes Association takes us through CDA’s courageous odyssey to find, attract and engage younger supporters. Find out how a compelling television spot and digital awareness campaign drove over 18,000 people between the ages of 18 and 27 to an intriguing microsite. Discover what happened once they got there. http://www.diabetes.ca/
Temple Grandin.. A beautiful and couragous woman. Born with autism she became an American doctor of animal science and professor at Colorado State University, bestselling author, autistic activist, and consultant to the livestock industry on animal behavior. She also created the "hug box", a device to calm autistic children.