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This is a very new age looking design. What I like is that there is a lot of white space which makes the colored parts more important. The only problem is the text going all different ways, but the triangular shapes with the pictures keeps you moving from the top of the page down to the last picture. Though the text might be a little confusing, the imagery is very nice.

Old Spice Classic

New Classic Old Spice Package Design. "Your grandfather used to use it. "We preserved the icon so you can use it."