PESTLE- Social. Members of the society of the United Kingdom, specifically London, enjoy a very high standard of living. Both women and men have a strong interest in personal and cosmetic welfare, including care for their hair. This will be analysed further when looking into the industry (MarketLine A, 2015).
"I don't pretend to be wise, but I am observing, and I see a great deal more than you'd imagine. I'm interested in other people's experiences and inconsistencies, and, though I can't explain, I remember and use them for my own benefit."