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The April 2, 2016, print edition of The Wall Street Journal published an essay adapted by Michael Puett and Christine Gross-Loh from their new book THE PATH: WHAT CHINESE PHILOSOPHERS CAN TEACH US ABOUT THE GOOD LIFE.

Book marketing is always ongoing for authors — new marketing efforts to undertake — and yet sometimes we need to circle back to previous efforts to check these efforts are still effective. Recently I noticed some areas for which I needed to circle back and I’d like to share these areas with other authors.

Thinking about self-publishing a book? Confused about the ebook options? This very short ebook will give you the important information to help you make a decision and then to implement and market your ebook.

Q: What new book marketing opportunities have you been exploring?

"Book Reviews That Sell" on Amazon by Gary Webb: "The key to book sales is through building a relationship with your readers. But, did you know that the key to getting more and better reviews is establishing ways to communicate better with existing and potential reviewers?"

Ask PZM Dec 2014: "Suggestions for Bulk or Sponsored Book Sales" at http://budurl.com/AskPZMDec2014