It doesn’t always take a massive marketing budget and team to produce a second screen experience for a scripted show. TNT’s Leverage, which recently began it’s fifth season, has become “the first major TV series to do a behind-the scenes episode guide as an iBooks Author title”
Behind-the-scenes tour of the ABC News headquarters with David Muir, anchor of "World News." The ABC complex on Manhattan's upper west side is home to ABC News, "Live! with Kelly," and local New York station WABC. Diane Sawyer also makes a cameo in the video (as do her dozens of Emmys).
The Travel Channel launched their first ever travel guide app (for iPad, iPhone or, iPod Touch), called “Travel Channel Layover Guide With Anthony Bourdain.” The app is infused with exclusive content from their two hit shows, “The Layover” and “Anthony Bourdain: No Reservations,” as well as real utility for people looking to find great spots in layover cities.
Sharknado vs. Under the Dome: CBS Ponders the Importance of Social Media
CBS Ponders the Importance of Social Media vs Word of mouth "In this point in time, we believe we need to look at the entire socialization process," Poltrak said. They found was that 80 percent of interactions were still through face-to-face interactions, 10 percent through phone conversations and a mere 3 percent through the various social media channels.
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