Cruelty-free, organic, vegan and natural... it's almost like looking for the perfect man 'eh. At least sometimes it can feel that way. Armed with your checklist it's easy to find yourself swamped with ingredients lists and unable to decide whether a product is green-washed or truly natural, vegetarian or completely vegan, cruelty-free or animal derived? These 10 online stores make shopping for natural skincare simple
LUSH Fresh Handmade Cosmetics. According to an annual Which? survey (2015), Lush has for the second year in a row scored highest for product range and quality, customer service and store environment, with staff described as 'helpful' and 'friendly', and the products as 'excellent'. Lush was also named 'Best in Business' at the Observer Ethical Awards 2014.