Most senior marketers worldwide are planning or implementing a personalization strategy. Challenges abound, but success means exceeding revenue goals.

Most senior marketers worldwide are planning or implementing a personalization strategy. Challenges abound, but success means exceeding revenue goals.

eMarketer: If Anyone Is Going to Buy Directly from a Chatbot Its Millennials #retail #service

eMarketer: If Anyone Is Going to Buy Directly from a Chatbot, It’s Millennials #retail #service

eMarketer: If Anyone Is Going to Buy Directly from a Chatbot Its Millennials #retail #service

Beacons are not used widely by US retailers, but consumers are open to being tracked in-store—if there’s something in it for them.

Beacons are not used widely by US retailers, but consumers are open to being tracked in-store—if there’s something in it for them.

Article: A Content Marketing Fault Line in Germany

Article: A Content Marketing Fault Line in Germany

Artificial intelligence had a breakthrough year in 2016, not only with machine learning, but with public awareness as well. And most marketers believe consumers are ready for the technology.

Artificial intelligence had a breakthrough year in 2016, not only with machine learning, but with public awareness as well. And most marketers believe consumers are ready for the technology.

Article: UK Marketers Concerned About External Challenges

Article: UK Marketers Concerned About External Challenges

Article: Banner Ads Make Up More than 75% of Mobile Advertising in Asia-Pacific

Article: Banner Ads Make Up More than 75% of Mobile Advertising in Asia-Pacific

Learn about Article: China's Didi Pulls in $5.5 Billion to Fund Expansion Technology http://ift.tt/2p3bIep on www.Service.fit - Specialised Service Consultants.

Learn about Article: China's Didi Pulls in $5.5 Billion to Fund Expansion Technology http://ift.tt/2p3bIep on www.Service.fit - Specialised Service Consultants.

Article: Only 25% of Daily Internet Users in Rural India Are Women

Article: Only 25% of Daily Internet Users in Rural India Are Women

Learn about Article: Cash on Delivery Still Wins Out Among Digital Shoppers in Indonesia http://ift.tt/2oCxd9K on www.Service.fit - Specialised Service Consultants.

Learn about Article: Cash on Delivery Still Wins Out Among Digital Shoppers in Indonesia http://ift.tt/2oCxd9K on www.Service.fit - Specialised Service Consultants.

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