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ExactTarget reported that marketers still looked to “targeting large-scale, demographically defined audience segments” as their primary mode...

ExactTarget reported that marketers still looked to “targeting large-scale, demographically defined audience segments” as their primary mode...

Can Marketers Overcome Cross-Device Targeting Barriers? http://www.emarketer.com/Article/Marketers-Overcome-Cross-Device-Targeting-Barriers/1011731/2#sthash.e7BLjgOy.dpuf

Can Marketers Overcome Cross-Device Targeting Barriers? http://www.emarketer.com/Article/Marketers-Overcome-Cross-Device-Targeting-Barriers/1011731/2#sthash.e7BLjgOy.dpuf

Why Marketers Still Haven't Mastered Personalization http://www.emarketer.com/Article/Why-Marketers-Still-Havent-Mastered-Personalization/1011220/2#sthash.SkfPoHxa.dpuf

Why Marketers Still Haven't Mastered Personalization http://www.emarketer.com/Article/Why-Marketers-Still-Havent-Mastered-Personalization/1011220/2#sthash.SkfPoHxa.dpuf

Marketers Scramble to Unscramble Customer Data http://www.emarketer.com/Article/Marketers-Scramble-Unscramble-Customer-Data/1011003/2

Marketers Scramble to Unscramble Customer Data http://www.emarketer.com/Article/Marketers-Scramble-Unscramble-Customer-Data/1011003/2

Marketers Just Want to Get to Know You (with Data) http://www.emarketer.com/Article/Marketers-Just-Want-Know-You-with-Data/1011079/2

Marketers Just Want to Get to Know You (with Data) http://www.emarketer.com/Article/Marketers-Just-Want-Know-You-with-Data/1011079/2

Marketers Can't Avoid Technology Anymore http://www.emarketer.com/Article/Marketers-Cant-Avoid-Technology-Anymore/1011258/2

Marketers Can't Avoid Technology Anymore http://www.emarketer.com/Article/Marketers-Cant-Avoid-Technology-Anymore/1011258/2

Millennials a Top Target for Loyalty Programs http://www.emarketer.com/Article/Millennials-Top-Target-Loyalty-Programs/1010935/2

Millennials a Top Target for Loyalty Programs http://www.emarketer.com/Article/Millennials-Top-Target-Loyalty-Programs/1010935/2

Retailers hustling to win last-minute sales during the final countdown to the Christmas holiday may be wise to aim their marketing messages and product pitches to a particular shopping demographic: men.

Retailers hustling to win last-minute sales during the final countdown to the Christmas holiday may be wise to aim their marketing messages and product pitches to a particular shopping demographic: men.

Google Shopping Segmentation

Get Your Priorities Straight: Structuring Google Shopping Campaigns

Google Shopping Segmentation

Millennials Go Mobile While in the Market for Automobiles http://www.emarketer.com/Article/Millennials-Go-Mobile-While-Market-Automobiles/1012377/2  #Millennials

Millennials Go Mobile While in the Market for Automobiles http://www.emarketer.com/Article/Millennials-Go-Mobile-While-Market-Automobiles/1012377/2 #Millennials

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