Pictured: 1962 poster - Time Magazine. In the late 1950s and early 1960s, the demand for social services outpaced resources. To begin to better serve and support the Reno area, several innovative ideas were tried. As a result, employee fundraising campaigns were offered by local employers to help address community needs. In addition to raising funds, these company campaigns increased awareness of how policy-making affected the community and resulted in expanded citizen participation.