Poll: One third of marketers say ‘influencer’ marketing is essential -- A recent survey showed that many marketers are working with people who have large and active online followings to create content and launch more successful campaigns.
Picking Brand Colors? What Color Says About Your Business
Creating a brand identity? It starts with brand colors! Great tips for small businesses and solopreneurs marketing their own business. How do you want your business perceived? Learn each color psychology and its impact on marketing from this infographic.
4 Successful Influencer Campaigns You Can Model : Social Media Examiner
15 tools to boost 'influencer' marketing efforts: Looking to partner with bloggers and social media users who command a lot of attention online? These resources can help you locate, connect and get the most out of potential brand ambassadors.
5 Benefits of Working With Social Media Influencers : Social Media Examiner
9 free and low-cost tools for content marketers:Despair not, marketing friends, for here are terrific, affordable online tech helpers to enhance your social media outreach and real-time info-gathering efforts.
Tips for Working With Blogger Advocates [Infographic]