The pastel colours that dominate the fashion photographs of Russian photographer Elena Iv-skaya advocate femininity and depict women in simple, creative, and powerful ways. Through its intensity, this image represents Italian-style art of living, offering a voluptuous retro atmosphere. Elena Iv-skaya’s international collaborations enable her to collaborate with prestigious brands, as her work with New African Woman magazine attests, as well as for the brands Les Georgettes, Leclerc, Naturella, and Altesse.