In your marketing you can choose to be fuzzy about your numbers or you can build a rock-solid understanding of the most important numbers in your business. In this video, I describe two of the most important, foundational numbers you need to know in order to effectively spend in your marketing.
The problem with professional is that it forces you to be too careful and keeps you from exploring. In this episode we explore what our mind perceives as “professional” and how to market yourself the best.
It is a common mistake for companies not to think strategically when doing direct mail marketing. Take this opportunity to learn from others’ mistakes! This episode of Thrive in 5 will introduce the four major factors and requirements you need to consider when doing direct mail.
While many companies can assess the costs of their marketing in an accounting style approach, few companies are very clear on some of the most critical marketing cost metrics. You need to know these costs over time to effectively assess the effectiveness of your marketing campaigns and strategies.
In your marketing and sales system you need a process that allows you to determine where potential clients are relative to becoming a client. In today’s Thrive in 5 lesson, I outline the initial phases and how you need to think about them.
It’s been said that “one is the loneliest number.” But in marketing, one has its place. There is also a caution about it. In this Thrive in 5 video, Tom Adams shares a few principles about “one” in marketing that will be helpful to you.
If you observe some of the most successful companies over the years, you’ll discover they had a monopolistic type of dominance on their unique industry. In today’s Thrive in 5 video, we talk about the indications and proof of a monopoly and the implications to you in your business.