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Brief:  Creating a strong category challenger brand for #ITC that connected with Kids.  Approach:  A name that is clutter breaking not just in the Noodles category, but across foods and an identity that integrates the product category in it; made for a visually memorable unit.  The semiotic encoding of noodles in a spring like shape at the bottom of the Ps suggest bouncy, energy filled kids. #nomenclature #brandidentity #semiotics #sunfeast #yippee

Brief: Creating a strong category challenger brand for #ITC that connected with Kids. Approach: A name that is clutter breaking not just in the Noodles category, but across foods and an identity that integrates the product category in it; made for a visually memorable unit. The semiotic encoding of noodles in a spring like shape at the bottom of the Ps suggest bouncy, energy filled kids. #nomenclature #brandidentity #semiotics #sunfeast #yippee

Fetish, Taboo, Simulacrum: An Applied Psychoanalytic/Semiotic Approach to the Experiential Consumption of Musical Products, 12th International Marketing Trends Conference, ESCP, Paris, Jan. 19 2013

Fetish, Taboo, Simulacrum: An Applied Psychoanalytic/Semiotic Approach to the Experiential Consumption of Musical Products, 12th International Marketing Trends Conference, ESCP, Paris, Jan. 19 2013

A Semiotic Approach to the Theology of Inc (Paperback)

A Semiotic Approach to the Theology of Inc (Paperback)

Japanese Mythology in Film : A Semiotic Approach to Reading Japanese Film and Anime (Paperback) (Yoshiko

Japanese Mythology in Film : A Semiotic Approach to Reading Japanese Film and Anime (Paperback) (Yoshiko

Find product information, ratings and reviews for Japanese Mythology in Film : A Semiotic Approach to Reading Japanese Film and Anime (Paperback) (Yoshiko online on

Gunter Kress:  ‘Recognition’: evaluation and assessment in a social semiotic approach to multimodality  A focus on the availability and use of many modes in settings of learning and teaching forces us to look freshly at some persistent issues: knowledge and curriculum; social processes and forms of pedagogy; design, representation and communication; technologies of production and dissemination; institutions, sites, power...

Gunter Kress: ‘Recognition’: evaluation and assessment in a social semiotic approach to multimodality A focus on the availability and use of many modes in settings of learning and teaching forces us to look freshly at some persistent issues: knowledge and curriculum; social processes and forms of pedagogy; design, representation and communication; technologies of production and dissemination; institutions, sites, power...

Designing diagrams, a graphics’ semiotic: a theoretical essay written for my master degree in communication design at the Politecnico di Milano. The work aims to provide a new method to approach the more and more popular discipline of visualising data by …

Designing diagrams, a graphics’ semiotic: a theoretical essay written for my master degree in communication design at the Politecnico di Milano. The work aims to provide a new method to approach the more and more popular discipline of visualising data by …

#Brand Identity Design for #Sunfeast Yippee  Client:ITC Foods   Approach: Creating a clutter breaking name across foods & an identity that integrates the product category in it; made for a visually memorable unit.  The #semiotic encoding of noodles in a spring like shape at the bottom of the Ps suggest bouncy, energy filled kids.  For more info reach us at www.dyworks.in

#Brand Identity Design for #Sunfeast Yippee Client:ITC Foods Approach: Creating a clutter breaking name across foods & an identity that integrates the product category in it; made for a visually memorable unit. The #semiotic encoding of noodles in a spring like shape at the bottom of the Ps suggest bouncy, energy filled kids. For more info reach us at www.dyworks.in

Discourse Communication And Tourism

Discourse Communication And Tourism

This book makes an explicit linkage between empirical and theoretical pepectives on tourism and discoue. A broad social semiotic approach is adopted to analyse

A communication design approach is not only concerned with developing the message aside from the aesthetics in media, but also with creating new media channels to ensure the message reaches the target audience.

A communication design approach is not only concerned with developing the message aside from the aesthetics in media, but also with creating new media channels to ensure the message reaches the target audience.

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