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Baku 2015

Baku 2015

Explore how the 2014 Sochi Olympic brand and logo were designed for a modern consumer...

Explore how the 2014 Sochi Olympic brand and logo were designed for a modern consumer...

Sochi 2014 Winter Olympics’ Logo and Pictograms | Labbrand Brand Innovations...use for a quick lesson on the Olympics?

Sochi 2014 Winter Olympics’ Logo and Pictograms | Labbrand Brand Innovations...use for a quick lesson on the Olympics?

Sochi 2014 extended identity positively revels in tradition and heritage. It draws on traditional craft and folk design elements from across Russia, combining them into a patchwork motif that is visually rich, stimulating and intriguing. BOSCO design http://www.underconsideration.com/brandnew/archives/follow-up_xxii_olympic_winter_games.php

Sochi 2014 extended identity positively revels in tradition and heritage. It draws on traditional craft and folk design elements from across Russia, combining them into a patchwork motif that is visually rich, stimulating and intriguing. BOSCO design http://www.underconsideration.com/brandnew/archives/follow-up_xxii_olympic_winter_games.php

Identity for the games, by Interbrand Russia and Bosco’s creative department: “In the concept design, every patch was infused with the history and personality of traditional crafts from each of Russias 89 regions: in a single tapestry we combined Uftyuzhskaya painting and Vologda lace. Gzhel and Zhostovo painting. Kubachi patterns and the flowers of Pavlo Posad shawls, Mezenskaya painting and Khokhloma, Yakutsk patterns, fabrics of Ivanovo and other distinctive Russian patterns.” #Feb2014

Identity for the games, by Interbrand Russia and Bosco’s creative department: “In the concept design, every patch was infused with the history and personality of traditional crafts from each of Russias 89 regions: in a single tapestry we combined Uftyuzhskaya painting and Vologda lace. Gzhel and Zhostovo painting. Kubachi patterns and the flowers of Pavlo Posad shawls, Mezenskaya painting and Khokhloma, Yakutsk patterns, fabrics of Ivanovo and other distinctive Russian patterns.” #Feb2014

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