We thought it was pretty big news when Zugara’s Virtual Dressing Room technology dazzled fans at Major League Baseball’s 2015 All-Star Game. Now the Kinect-powered application, which allows users to digitally try on new apparel, is popping up around the world—from Central America to the Far East to Red Square. It seems that Virtual Dressing Room has gone from the Major Leagues to the League of Nations. (Yes, we know that the League of Nations no longer exists, but you get the idea.)
We’ve had a few client launches of our Augmented Reality Virtual Dressing Room technology over the last year so we thought it best to provide more details on the different virtual dressing room use cases we deployed and how we targeted shopper engagement to leverage a potential conversion. Engagement was especially high with various use cases specific to our WSS for Kiosks Virtual Dressing Room platform.
With the Major League Baseball (MLB) All-Star break in full-swing, MLB.com and Aramark leveraged multiple Virtual Mirror stations to promote All-Star Game apparel. Each Virtual Mirror station features Zugara’s WSS for Kiosks Virtual Dressing Room software with Kinect 2 cameras.
MKG enlisted Zugara’s Virtual Dressing Room WSS for Kiosks software for the event. 6 Kiosk stations were deployed and featured over 50 uniforms from the various Zac Posen designed line of apparel. Event attendees could select between the different apparel categories and virtually try on the various items.
3D model support and virtual background subtraction are some of the new and exciting features for Zugara’s WSS for Kiosks Virtual Dressing Room Platform. During 2015, we added new features for WSS client use cases such as MLB, Crayola, University of San Diego and others. We have now standardized most of these new features and enhancements into the WSS for Kiosks Platform: