“The goal was to communicate the tradition and the natural ingredients used for in the popsicles; this is the reason why we chose to combine handmade typography with the popsicle image. Here you can see the first three flavours but It Pops will be launching new flavours soon. At the same time we’re working with the brand identity and we will be uploading soon the visual communication and the stationery. Have a sneak peak at the packaging design for now!”

“The goal was to communicate the tradition and the natural ingredients used for in the popsicles; this is the reason why we chose to combine handmade typography with the popsicle image. Here you can see the first three flavours but It Pops will be launching new flavours soon. At the same time we’re working with the brand identity and we will be uploading soon the visual communication and the stationery. Have a sneak peak at the packaging design for now!”

EARNEST by Claire Basile, via Behance Clever too #packaging #branding PD

EARNEST by Claire Basile, via Behance Clever too #packaging #branding PD

The Cute Ice Cream - Packaging of the World - Creative Package Design Gallery - http://www.packagingoftheworld.com/2016/02/the-cute-ice-cream.html

The Cute Ice Cream

The Cute Ice Cream - Packaging of the World - Creative Package Design Gallery - http://www.packagingoftheworld.com/2016/02/the-cute-ice-cream.html

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