After years of trial and error, my cabinet contains the Issey Miyake - L'eau D'issey & the YSL - La Nuit De L'Homme. You really should try before you buy, otherwise you're likely to end up spending a fair amount on something unusable.
The man above: American or European? I think many of us would automatically answer European. The stereotypical #representation of a European man is well-dressed and well-groomed, after all, and often with a great taste in shoes. Frank makes an interesting point in his piece when he says that unlike with womenswear, when it came to menswear, "the question with which the industry was faced was far more basic: should or should they not welcome the very institution of fashion itself..."