I'm selfish, impatient, and a little insecure. I make mistakes, out of control and at times hard to handle. But if you can't handle me at my worst, then you sure as hell don't deserve me at my best. -Marilyn Monroe
A study was taken of executives at Columbia University, in which many said they wished to meet as many different types of people as possible; however, when studied accountants were conversing with accountants, bankers with bankers, marketers with marketers, etc. After 766 graduates all of whom started their own business were asked of their social structure and many of them were found to have weak ties with people in various companies and different backgrounds.
Trucks are marketed to men as ways to assert strength and reliability. Makeup is marketed to women as a way to be more loved and garner more attention. Beer is marketed as a way to have fun and be the center of attention at the party.