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A recent Constant Contact survey says B2C small businesses planning their holiday marketing strategies will have something to cheer about come 2014!

In Part 2 of this series on creating the perfect ad, the Perpetual Traffic experts turn their attention to warm and hot audiences. Keith, Molly and Ralph teach you how your ad copy, images, offers and targeting should change as the relationship with your prospect evolves.

26 Tips for Saving Time on Social Media || You can save time on social media, provided you plan well and work smart. Here are 26 techniques for saving time on social media. #BearlyMarketing

Tip: There is no shame in asking satisfied customers for help! Things such as "forward to a friend" buttons in your emails, or a referral discount, encourage easy sharing!

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