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As a copywriter, I believe the art of long-copy ads has been lost. There are many reasons for this – of which three stand out: the bias towards visual-driven ads because of the underlying bel…

As a copywriter, I believe the art of long-copy ads has been lost. There are many reasons for this – of which three stand out: the bias towards visual-driven ads because of the underlying bel…

I love this long-copy ad for HQvB

I love this long-copy ad for HQvB

The ad that's still revered for the writer's guts and the client's balls

The ad that's still revered for the writer's guts and the client's balls

The Business. Art Director; Dave Dye, Writer; Sean Doyle

The Business. Art Director; Dave Dye, Writer; Sean Doyle

Neil French makes advertising you want to read. Over, and over, and over again. Like this one for Beck's Beer.

Neil French makes advertising you want to read. Over, and over, and over again. Like this one for Beck's Beer.

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