Villanova Scientists Prove that DTC Spending Does Not Impact Rx Prices. Order your T-shirt today. Only 99.95 in the U.S. (6.95 elsewhere in the world). http://pharmamkting.blogspot.com/2007/06/villanova-scientists-prove-that-dtc.html
Face it: You need help. Make sure your promotional activities aren't magnets for FDA warning letters! Create Squeaky-Clean Pharma Ads: Tricks & Tips to Avoid FDA Letters. Pharmaguy interviews Dale Cooke, Principal, PhillyCooke Consulting, who shared a few tips on how to comply with recent FDA social media draft guidances.
Pharma Marketing Blog: Why the FDA Approved Zohydro Senate Minority Leader Mitch McConnell sent a letter to FDA in February 2014 demanding to know why the agency had approved Zohydro. I discovered this cartoon, which may explain why.
Rozerem Ads Dis Lincoln, Show Beaver. The paucity of space devoted to risk information in these ads is amazing considering that advertising agencies are petitioning the FDA to further limit the space devoted to risk information in DTC ads of all types. http://pharmamkting.blogspot.com/2006/07/rozerem-ads-dis-lincoln-show-beaver.html