For a while, when people thought of The Price is Right, they thought of Bill Cullen. However, Bob Barker became such an icon through that show that nobody, nobody could ever come close to taking his place. The Price is Right is Bob Barker and Bob Barker is The Price is Right. When you think of game show hosts, he's the first one that'll pop into your head. He's a legend and made that show a television institution.