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"A fun approach to developing the discipline necessary to separate reproducible skills from the disruptive effects of chance in baseball, finance, and life. Peta's approach is helpful to understanding statistical analysis in any field, not just the chosen baseball specialty. The main focus on baseball provides a starting point for much more."   ~Kirkus Reviews

"A fun approach to developing the discipline necessary to separate reproducible skills from the disruptive effects of chance in baseball, finance, and life. Peta's approach is helpful to understanding statistical analysis in any field, not just the chosen baseball specialty. The main focus on baseball provides a starting point for much more." ~Kirkus Reviews

Wear your favorite book on your sleeve...or your wall, or over your shoulder. Litographs turns the best in literature, poetry, and nonfiction into t-shirts, posters, totes, and tattoos to celebrate the written word in unexpected mediums. Show your book love.  http://www.litographs.com/collections/t-shirts/?utm_source=Pinterest&utm_medium=4.1P

Wear your favorite book on your sleeve...or your wall, or over your shoulder. Litographs turns the best in literature, poetry, and nonfiction into t-shirts, posters, totes, and tattoos to celebrate the written word in unexpected mediums. Show your book love. http://www.litographs.com/collections/t-shirts/?utm_source=Pinterest&utm_medium=4.1P

NeuroFocus - The Buying Brain. This site and book are mostly B to C focused, but the information about how brains view brands is very informative.

NeuroFocus - The Buying Brain. This site and book are mostly B to C focused, but the information about how brains view brands is very informative.

Sonic Branding: An Introduction: Daniel Jackson: Sonic branding is a new, fast-growing area related to advertising and media development of the branding experience.

Sonic Branding: An Introduction: Daniel Jackson: Sonic branding is a new, fast-growing area related to advertising and media development of the branding experience.

Management Reset: Organizing for Sustainable Effectiveness: Edward E. Lawler III, Christopher G. Worley, David Creelman:

Management Reset: Organizing for Sustainable Effectiveness: Edward E. Lawler III, Christopher G. Worley, David Creelman:

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