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Sephora + Pantone Color IQ -Sephora and the color pros of Pantone have created a free system ( available in select Sephora stores) that lets you test every shade in the store. An associate runs a camera-like device over your face to assess your pigment levels and undertones. Your reading is matched to one of 110 skin-tone swatches in the Pantone color library, which synch up to the 1,000 plus available foundation shades in the store. Then the system delivers a short list of perfect matches

. Go in-store and try #Sephora + Pantone’s revolutionary color-matching system. Tag your number #MyColorIQ for the chance to be featured on our board.


The #Sephora Glossy invited staffers to try #ColorIQ at the Beauty Studio. Pulling from over 250 brands and 1,500 foundations, the revolutionary technology instantly matched them with their perfect shade—and inspired a slew of revelations. Read more on the Glossy>

27 Underrated Makeup Brands Everyone Should Know About

Cashmere Lip Cream

New at #Sephora: Bite Beauty Cashmere Lip Cream #makeup #lipstick. I MUST HAVE THIS!