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Ford Spain Bottles New Car Scent For Its Vehicles- “Olor a Nuevo” (literally, Smells New), an insight-driven campaign built around an aromatic “scent” of a new car that can be smelled exclusively on Ford Spain’s Selección line of used cars.

Ford Spain Bottles New Car Scent For Its Vehicles- “Olor a Nuevo” (literally, Smells New), an insight-driven campaign built around an aromatic “scent” of a new car that can be smelled exclusively on Ford Spain’s Selección line of used cars.

To help McDonald’s introduce fruit smoothies we covered the glass of a TSA with material that mimicked the look and texture of a strawberry – creating a 3D ad. A classic fruit sticker was placed on the material with the words: Real Fruit Smoothies. The TSA was then topped with giant strawberry leaves. Smaller versions of this idea were created as Restobars ads with strawberries and pineapples.

To help McDonald’s introduce fruit smoothies we covered the glass of a TSA with material that mimicked the look and texture of a strawberry – creating a 3D ad. A classic fruit sticker was placed on the material with the words: Real Fruit Smoothies. The TSA was then topped with giant strawberry leaves. Smaller versions of this idea were created as Restobars ads with strawberries and pineapples.

"Victims are people just like you and me." ACAT campaign against torture  Agency: Advico Y&R, Zurich, Switzerland

"Victims are people just like you and me." ACAT campaign against torture Agency: Advico Y&R, Zurich, Switzerland

With the help of partner iQ by Intel, PSFK builds a hypothetical retail store that can better engage...

With the help of partner iQ by Intel, PSFK builds a hypothetical retail store that can better engage...

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