Ford Spain Bottles New Car Scent For Its Vehicles- “Olor a Nuevo” (literally, Smells New), an insight-driven campaign built around an aromatic “scent” of a new car that can be smelled exclusively on Ford Spain’s Selección line of used cars.
To help McDonald’s introduce fruit smoothies we covered the glass of a TSA with material that mimicked the look and texture of a strawberry – creating a 3D ad. A classic fruit sticker was placed on the material with the words: Real Fruit Smoothies. The TSA was then topped with giant strawberry leaves. Smaller versions of this idea were created as Restobars ads with strawberries and pineapples.