Coca Cola posted fans Christmas wishes on interactive Billboards at Piccadilly in London. It was a fun and personal thing to offer their fans, allowing them to take part in a campaign, and allowing them to be part of such a big brand like Coca Cola makes it even more special.
Roof Studios (an animation studio) has been using social media to connect their small office, in Brooklyn's Dumbo neighbourhood, to the rest of the world. In the video from Adweek it shows how they create their cute little animations and use social media to "get everybody under one roof" from all over the world. This just shows that using social media, it can connect you to anyone you want, even if you are from a small area.
Brilliant and compelling: Women are their own worst beauty critics. Only 4% of women around the world consider themselves beautiful. At Dove, we are committed to creating a world where beauty is a source of confidence, not anxiety. So, we decided to conduct a compelling social experiment that explores how women view their own beauty in contrast to what others see.