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It’s easy to get caught up in the details and focused on the wrong things. Don’t lose track of the marketing metrics that matter.

"When Traditional Advertising Goes Digital" - new cartoon and post on the adolescent stage of integrated media http://tomfishburne.com/2013/03/digital.html

9-2-2013 "Short Attention Span Marketing" cartoon > Post: "Marketers are increasingly challenged to create short-form media. Some of this shift is driven by new standards. Facebook will start offering 15-second video ads this Fall. Instagram video is capped at 15 seconds and Vine from Twitter is capped at only six seconds. But the underlying driver is the vanishing attention span. "

Via Tom Fishburne | Marketoonist: There’s a fine line between Push and pushy. Marketers have an extraordinarily powerful tool in reaching consumers through their mobile devices. There is potential to deliver messaging to consumers that is perfectly matched to their intent.

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